How to go Reduce Waste

Today happens to be Earth Day. And I’ve been thinking a lot about the whole plastic straw business and feel that it is seriously an unnecessary tool we can live without it. It got me thinking of how to reduce and try to go zero waste.

What I’ve noticed a lot on social media recently is that there are many people who try to live zero waste. I don’t know how they end up succeeding but at least they try. Giving your self that experience, even just for one day, is such an eye opener to all we can live without. I encourage everyone to try.


Because we should all give a damn! Because what we do impacts the earth and this is where we are living. Packaging come from trees, think deforestation, think orangutans, tribes, nature, landslides. Plastic when burnt highly toxic cancerous substances are released that settle back on crops, lakes, oceans and go into our food system. When ended up in landfills they pollute the soil, insects, water. When ending up in the ocean they kill life, pollute, contaminate fish, our fish we eat.

Do something good today.

In Japan, where I am currently living, going zero waste looks like a mission failed before you start. It is embedded in the culture that the more packaging you get, the higher the services. Yet, I believe change is possible, I believe in people and they have the power. We pay for a service, for a product, we get to choose.

It starts with you, every individual. Reaching a conscious awareness, a sense of responsibility. Responsibility comes with pressure but it also comes with power, I’d like to imagine everyone can use this power to feel powerful, in a good way.

How to start?

  • At the local cafe, ask for glass cups if they serve free water, or bring a refillable coffee cups for your to go.

  • refuse straws, you don’t need them, plus they are bad for teeth (things get stuck in between)

  • refuse the plastic bags, BYO, there are many small light options that can fit in your purse

  • don’t buy to go: eat & drink in. It’s rude to walk in the streets and eat of sip on something anyway. I believe we don’t need to consume as much as we do anyway.

  • I’d like to go so far as to BYO your own chopsticks. In Japan all these very convenient things like ‘oshibori’ (wet towels, often come in singular use paper), and one time wooden chopsticks are pure waste.

The list can go on. Google it. There are so many options that are better for us anyway, if its in terms of reducing waste for our own health benefit, or fighting ocean pollution, or just living a little more stylish with glass jars, bring along thermos bottles and what not. I believe we can do it!

In my little online boutique  I try to get as many products that use little or recycable packaging. It’s not always possible, due to regulations and also simply due to trend. The whole zero waste movement is so recent that many brands have already engaged in a branding that includes plastic. However it’s an interesting time for all the new brands that are coming out, with big challenges in getting the manufacturers to change their ways. A battle that has just started and will end up with recycled , plastic free options making a true impact on the environment. I am excited about this future.

We have choice as to what kind of difference we are going to make.

Jane Goodall

I believe in individuals, in their awareness to what is really going on, in their choices to support small businesses who go out of their way to bring us healthy organic sustainable options, in becoming conscious consumers. The people have the power.

See what Jane Goodall has to say about it.